Venture Cooler Kickstarter: An Interview with the Founder

Like the blog post? Share it with your friends.

Like Country Club Prep's Facebook Page for More Awesome Content!
Venture Cooler

Either he's really strong, or that cooler is REALLY light.

We have ideas pitched to us almost daily at CCP. Some brands have new designs to hawk. Some folks are trying to bring back an old brand for the 12th time (hint: rhymes with "cluck red"). 36 times out of 37, we have to say "no." After all, there's only so much money to go around, and so much of your time we can try to occupy. Every once in a while, though, something amazing lands at our doorstep. In this case, someone amazing walked through our door.

His name is Spencer Sutlive. He's a college student at the University of Georgia, and he's also the founder of Rugged Outdoors, his second lifestyle and apparel company. I could spend another thousand words detailing Spencer's ambitions with his brand, but we have a better way to spend your time today. Spencer started a Kickstarter campaign to build a better, cooler. Why do we need new coolers, you ask? BECAUSE. Because the best coolers on the market are really, really heavy. Because the best coolers on the market are really expensive. And because Spencer and his team can fix both of those things. AND THEY MADE IT FLOAT. Seriously.

So without further ado, here's Spencer, telling you about the new Venture Cooler and his Kickstarter campaign to fund its production. Rugged Road has already raised $32k of its $85k goal, and I know our readers are the perfect audience for this particular pitch. So take it away, Spence! (note: I don't think anyone calls him that). Oh, and here's that Kickstarter link.

The Venture Cooler: Rugged Road Outdoors

Cooler in the wild


There is nothing better than getting away from the stressful busy-ness of the world we live in. Whether your escape is enjoying an awesome tailgate or going on an outdoor adventure, one thing remains constant. The need for a great cooler. Everyone knows coolers are the cornerstone of a good time and that they keep our delicious beverages ice cold (ed. note: we're going to allow this hyperbole due to Spencer's youth). That being said, we are all familiar with the current coolers on the market. They boast their ability to hold ice for days on end and their indestructible nature. However, all of these coolers have two faults in common that they desperately try to hide.

They are simply too heavy to take anywhere, and they cost hundreds of dollars.
When my business partner, Henry Collins, and I were seniors in high school we decided enough was enough! We weren’t going to stand for this nonsense any longer, and we were not going to stop until we found a solution. After over two years of research and development, we were able to develop a light-weight, cost-effective cooler that offers the same ice retention and comparable durability to our competitors. Through utilizing a proprietary spray coating and a high-density molding process, we arrived at a cooler that is one third the weight and less than half the price of what the market currently has to offer.


The Venture cooler is what we are offering to all the people that have had to deal
with overpriced, heavy coolers for years now. No more leaving your cooler in the truck at the tailgate because it is too heavy! No more liquidating your assets to buy a cooler that cost an arm and a leg! The mayhem stops now.

Over the past couple of years, we have gone through countless prototypes to
arrive at a battle tested, finalized product. Henry and I are preselling coolers on
Kickstarter in order to raise money for our initial manufacturing run. The Venture is a 40qt cooler that we sell for 99$. A lot of people ask “what the heck is Kickstarter”, and I would probably have asked the same question too a couple of years ago. So, let me explain. Kickstarter is a website that allows us to presell our coolers in order to pay for the manufacturing up front. We have a goal of 85,000$ and have raised over 3$2,000 so far. Individuals are not charged the 99$ for their cooler until we have raised the entire 85,000$. This way our customers are protected from the possibility of us not raising the full $85,000 needed to manufacture our first run of coolers.

We are almost 40% of the way to our fundraising goal and that means we are
almost 40% of the way to ending the rain of overpriced, overweight coolers!

Check us out on Kickstarter. We'd love for you to join the cooler revolution!

Henry and Spencer (the Founders)


Henry was an energetic kid who turned into a capable outdoors man with a penchant for numbers. He balances his prowess with a bow or a fly rod with his spreadsheet savvy. Henry is equally comfortable knee deep in a duck blind or analyzing data. 

True story:  Henry's first entrepreneurial effort was a subscription email newsletter
aimed at teaching high school students how to trade stocks.

Spencer is the youngest of 4 boys, and he took to the outdoors immediately. Whether jet skiing the Chattahoochee River from Georgia to Florida or scaling cliffs in the Appalachian Mountains just to camp on a cliff in the freezing cold, Spencer is always looking for the best gear and the next adventure.

True story:  Spencer found himself waking up as early as 4 am many mornings
throughout high school, to fulfill orders for the short-lived, 6-figure t-shirt business he and his older brothers co-founded.

Click here to sponsor the production on Kickstarter.

Like the blog post? Share it with your friends.

Like Country Club Prep's Facebook Page for More Awesome Content!

Leave a comment

All comments are moderated before being published