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When considering the slew of adjectives and superlatives lavished upon Barbour's menswear over the last century (rugged, durable, stylish, inspired, et cetera), it's easy to overlook perhaps the most apt: sophisticated.
Although Barbour hails from a country heritage, there is nothing provincial about its look or construction. Rather, Barbour features the beauty of the countryside and its attending lifestyle and underscores its strength and style with its unparalleled craftsmanship.
In particular, the men's line conjures images of the country gentleman and his picturesque stables. By the same token, though, this is the same line that captured Steve McQueen's imagination - which is the perfect contradiction for a brand that is at once functional and aspirational.