In fall 2000, the landscape of premium denim was changed forever. Born in Los Angeles, California, 7 For All Mankind was the first company to bring premium denim to scale, putting L.A. on the map as the fashion authority of the west coast staple.
7 For All Mankind quickly earned an immediate following for its innovative use of fabrics, fit and finishes in denim. Twelve years later, the company still shows exponential growth, with extensions into sportswear, men, children, footwear, and accessories.
Often nicknamed as "Sevens," the brand has become not only a household name, but a favorite among Hollywood elite, fashion editors and stylists. Our jeans have graced the bodies of notable female celebrities that include Emma Stone, Kim Kardashian, Jennifer Lawrence, Kristen Stewart, Jessica Alba, and Kate Bosworth. Male celebrity fans include Ashton Kutcher, Ryan Reynolds and Penn Badgley.
The company continues to be a force in the industry it brought to life, with innovative collaborations and partnerships. In 2012, 7 For All Mankind pushed the envelope of denim advertising even further, with a digital spring campaign imagined and directed by actor James Franco.