YETI Coolers, Ramblers, Hoppers, Tee Shirts, Tanks & Hats
Founded in 2006, YETI spent a couple of years as an awesome cooler company before transforming into a full-fledged myth. Lovingly (and literally) described as "bear-proof," YETI coolers are equal parts rugged brawn and sleek technology. Just check out their motto: Wildly Stronger! Keeps Ice Longer.
Originally conceived by founders Roy and Ryan Seiders as the "cooler we'd use every day," YETI quickly transcended the mundane world of function to take its unlikely place as the most indestructible status symbol in recent memory. Sport anglers love YETI for its technical prowess, keeping ice and the day's catch cold for a preposterously long time.