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YETI Coolers, Ramblers, Hoppers, Tee Shirts, Tanks & Hats
Founded in 2006, YETI spent a couple of years as an awesome cooler company before transforming into a full-fledged myth. Lovingly (and literally) described as "bear-proof," YETI coolers are equal parts rugged brawn and sleek technology. Just check out their motto: Wildly Stronger! Keeps Ice Longer.
Originally conceived by founders Roy and Ryan Seiders as the "cooler we'd use every day," YETI quickly transcended the mundane world of function to take its unlikely place as the most indestructible status symbol in recent memory. Sport anglers love YETI for its technical prowess, keeping ice and the day's catch cold for a preposterously long time. On the flip-side, veteran tailgaters love their YETIs for several reasons. In no particular order:
A YETI will keep ice, booze, food, and/or a keg frigid during even the longest day/weekend of outdoor partying that you can throw at it.
A YETI won't collapse during your late night, post-victory dance party when Claire from biology, Jenn from Zeta, and Katie from (wait - does she even go here?) climb on top to sing along with a Miley song that you secretly like.
A YETI is the subtle way to say, "Hey - I didn't know I was better than you."
To put a point on it, if Bill Brasky, Chuck Norris, and Elon Musk were to design a cooler, you'd get a YETI. Not too shabby.
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