Boast: Preppy Golf Shirts & Tennis Visors for Men & Women
The polo shirt is An Indisputable menswear Icon. Created in 1926 in France, the polo became the uniform of tennis players and golfers, of private schools and preppies. Over the years it’s been co-opted, reimagined, rebranded and revised. And yet it endures. As Americans began to exert their excellence on the tennis court Bill felt it was time to challenge European brands at their own game. He wanted a polo shirt with an individual streak, a shirt for iconoclasts. Boast is at home in the establishment but not beholden to it. Since its founding, Boast has fit in anywhere from country club to night club. Bill knew that where there are sporting men there are polo shirts. We believe in the sporting life. When Bill was on the road he would play with a fellow pro at the end of the day then go to the local steak house. Bill believed in athletic excellence, but also in the broader view. Boast began when athletes were defined by temperament, not technology. After a match you wouldn’t hit the weight room, you would drink a beer. You’re good enough at the sport to have earned some perspective: there’s a reason it’s called a game.