The name One 10 comes from the classic sports cliche, "giving 110%." And while the cliche is over used, if ever it applies to a set of athletes, it's the ones we feature on our shirts. At both of our stores, we only use sweatshop free tees, and whenever possible, we buy American. Each and every shirt is made by hand. We are no big box store. Heck, we aren't even a small box store. Our list of athletes is anything but complete, and we do plan to add more as we go. My basic parameters in selecting The One 10 First Team was that the athlete had to transcend sport. He needed to also be a part of pop culture. And really, most of his quality achievements needed to take place prior to the 1990s. That wasn't a hard and fast rule, but that's my basic formula. We hope you agree.